What is Search engine marketing?

The main purpose with search engine marketing (SEM) is to expose a web site in the search engines by using organic marketing or paid search and advertising. Common for both methods is to use specific keyword phrases to attract the target segment. The keyword list is based on the segments normal search phrase habits.

Organic Search – Search engine optimization (SEO)

The organic part is called Search Engine Optimization (SEO). The website content is optimized to suit a defined target group. Links are placed on other websites pointing at your pages to increase search engine popularity. The goal is high ranking on a search engine when someone searches with your target keywords. Organic traffic is free.

Paid Search & advertising – Pay-per-click (PPC)

Paid advertising or paid search is commonly referred to as Pay-per-click (PPC). You pay to rank high for a list of carefully selected search phrases. Paid search is used in both directories and search engines. In directories your lead is exposed under certain categories, while the search engines expose your ad under a sponsors section or similar. You usually pay every time someone clicks on your ad.

Search engine marketing Strategy

Combining organic and paid search is often a wise strategy. How you should use or balance the two methods needs some analyzing. I recommend the article Internet Marketing Strategy & Web site promotion to learn more and get a few ideas.

Please visit our directory at SEO facility it will provide you with resources or if you are in the SEM business submit and let us know about your services. Its organic you know…
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By: Tony Gregson | SEO facility