Optimizing Title tags for Search Engines and HumansSEO experts agree in that title tags is one of the most important html tags for improving your ranking in the top three Search Engines Google, Yahoo and MSN. This title tag is different from Meta tags, but it's often considered in relation with them. Like Meta tags, the title tag is not visible on your web page, but it appears in the title bar of your web browser. The length of the title tag should be from 60 to 90 characters including word spacing.
Title tag practiceThe title tag is located between the head tags at the top of a web page. Simplified the html code of a web page looks like this<html> All major Search Engine will use the text of your title tag as a link pointing to your web page in the SERP (Search Engine Results Page). Therefore, text and words used in the title tag is a crucial factor for how the search engine algorithmic will rank your web page. If you have designed a website as a series of linked pages, keep in mind that each web page title should be search engine optimized (SEO). The unique combination of these words and phrases will draw visitors using different search terms and techniques. Be sure you capture all the keywords and phrases you need for each product, service or information page. I also recommend you to do some keyword research for your title tags. Find out what keyword phrases people are searching in the niche you are targeting. Overture has an excellent tool for this; visit National Keyword Selector Tools for an overview. Common title tag mistakesLeaving the title tag empty or “untitled” is one of the most common mistakes done by first time webmasters. A recent Google search for “untitled” returned a result of more than 80 million pages. Forgetting or ignorance using the title tag will certainly not help your Search Engine position.Another mistake is placing business or site name at the beginning of every title on all your web pages. If you wish to use your site name, place it at the end of the title tag. Dedicate the first three title tag positions for vital keywords instead of wasting valuable keyword space.. Normally prospective visitors do not bother to know the name of your web site or firm until after they have visited and decided if it’s worth book marking. Finally, do not stuff your title tag with keywords. This may be good for the SERP but are not particularly user friendly. A title tag should motivate potential visitors to click threw to your web site when they see your link on the SERP. Spend a bit of time creating a catchy and interesting title reflecting the content of the specific web pages. Title tag SEOOptimizing title tags is a good place to start your onsite SEO. Just remember that to draw visitors you have to optimize the title for humans too. Finding the right balance between these two techniques will make your web site popular and well visited.--------- Tony Gregson | SEO facility Marketing Directory |
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